People in a large room.
A few people in a warehouse.
A group of people in a large room with a large group of people.
A swimming pool in a large building.
A group of people in a large room with a large screen.
A person working out in a gym.
A large room with a few people.
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Xperience Fitness

Multiple Locations

Xperience Fitness is a rapidly expanding chain of health clubs offering upscale amenities at an affordable price point. Targeting vacant big-box retail, Xperience desired a fresh prototype design that could be easily scaled to each location. The brand’s bold simplicity is emphasized with a contrasting yet restrained material palette and highly visible, strategically placed 'wow' factors. A brightly colored architectural element based on Xperience’s logomark draws members into a welcoming reception and sales area. The energetic and aspirational environment features custom graphics and clear sightlines to the platinum suite, pool, cardio machines, and group exercise.

Expertise