Aliss City Mall

With more than 70 stores worldwide, Aliss City Mall is the first to implement new Gensler-developed design guidelines to unify the store’s multiple departments through a consistent design treatment while adapting and accommodating each based on its merchandise and needs. The look and feel of the store is dramatically different than previous ones – fresh, dynamic and well suited to today’s customers and their demands. A new logo and color palette are fun and flexible, allowing each department to take on its own personality, differentiated through striking focal points that also serve to create a unified whole.